IPTV means internet protocol television. In US the technology has already grown up. But in India it is a new experience for the television viewers. Earlier, the cabal operators enjoyed a monopoly in the market of television broadcast. The direct to home services is introduced for first time in India in 2005. Some companies tried their luck to catch the market. Now the major telecom companies are like Reliance Communications and MTNL (Mahanagar Telecom Negam Limited) are launching Home IPTV services. It is the next generation of television broadcast system. Delhi, the capital of India is going to experience the glimpse of the new technology. Now a few hundreds of homes are accessing this IPTV services. But in near future it will reach each and every household around the country. To get IPTV services at your home, you need an ISP (Internet Services Provider). Its infrastructure needs to be capable to provide these services. For the time being, as a broadband subscriber you are able to get this facility very easy. Many a viewer is going to experience this future technology first-time in their life. It’ll make a revolution in TV viewing.

In IPTV, there are some regular options like online programme details, live programme recording etc. In online programme details you get all information about the programme. You are able to know the story line of the film and its casting without searching the news paper. Moreover you are able to watch the programme in time shifted mood. That is possible to watch a movie which was broadcast three days ago. You can also watch it any time you want.

It is going to change the grammar of the television advertising. Now, the advertisers have no time limitation like 10 or 20 seconds to telecast their promotion. They can upload their full length adds through the internet for IPTV viewers. The viewers can download the full information of the product they intend to buy. For all this facilities you need a special type of hardware and software also. These hardware and software will be managed by you ISP (Internet Services Provider). The IPS will collect the revenue from the end customers. The rate will be much cheapest. Now you have unlimited option to select the list of pay channels. The viewers are going more interactive in this process of TV viewing. The can instantly send massage to the host through their IPTV remote. The whole list of pay channels is just a single click way. You can simple chose the channels you want to subscribe and immediately you can apply for it. With an IPTV there is no need to set a reminder list to watch your favorite programme. UTstarcom, the largest IPTV service provider is now in India. The integrated the technology for various Indian multinationals. The last decade has seen a number of technologies every another day for same number of viewers. But no one last long. Good luck IPTV.