Major telecom services provider in India like Tata Indicom and Reliance Mobile are using the word unlimited for advertising their different services packages. The words unlimited call Trans the mobile phone in to a walk talky for many urban mobile users. In the villages BSNL is providing the WLL facility and connecting India in a wireless local loop. The department for Telecommunication wants some clearance about the unlimited call facility for the customers that are provided by the companies. Reliance to Reliance STD is unlimited for a fixed monthly payment. The TV ad beautiful show the progress of telecoms industry and its progress in Indian  lifestyle. Reliance is India’s largest private telecom services provider. They earn almost 35% more revenue than the previous year in the recent year. The Chairman of the company Mr. Anil Ambani is very optimistic about the companies’ processes. In the last 4 years Indian telecom sector has shown most rapid growth than any sector. This helps these Indian companies some of the top global player in telecom business.